Breier & Son Ltd. is a small family company founded in 1963 by Shoshanna and Moshe Breier, may their memory be blessed.

In the early years of its establishment, the company was engaged in the production of carnation young plants.

In 1979, after his discharge from the Israel Defense Forces, their son, Ilan Breier, joined the company.

Under Ilan's management, the company transformed from a company producing carnation plants to a company specializing in the breeding of carnation varieties.

Today, the company is exclusively engaged in the breeding of carnation varieties, and Breier varieties are well known and sold all over the world.